Monday, 10 November 2014

TweetDeck versus HootSuite

TweetDeck and Hootsuite are both software applications that I have used to manage my social network community. Although they might seem similar, there are quite a few distinguishing characteristics between the two. Here is a brief comparison of the two apps although I prefer to use only one.

TweetDeck is an application designed to manage twitter accounts when it comes to sending and reviving tweets as well as when viewing profiles. The first version of TweetDeck was release on July 4, 2008. TweetDeck allows users to  monitor and tweet from multiple accounts simultaneously. It has its own URL shortening option whereby a link of any length will only use 23 characters of a Tweet's 140-character limit. It has a Twitter users Login Verification which is an added account security should users sign in with their Twitter username and password.

Tweetdeck's dashboard consists of several columns that display the Twitter account's timeline as well as other options such as viewing tweet updates, tweet mentions, direct messages, lists, trends, favourites, search results or hash-tags. Tweets are sent immediately or can be scheduled for later delivery and columns can be filtered to include or exclude words or tweets from other users.

I have discovered that Facebook is the only other social network that TweetDeck works with. TweetDeck allows these social networks to select or deselect as many messages as I want across multiple profiles of Twitter or Facebook.

Hootsuite, on the other hand, was launched in 2008 and differs slightly from TweetDeck as it allows connections with more than one social network such as LinkedIn, Foursquare, Myspace and Wordpress to name a few. You can use any of these social networks to login to HootSuite.

This social media management tool has a dashboard (which I love) that consists of tabs that organise all the other social profiles that I have connected to HootSuite. With this application there is no need to sign in to each different profile as I can monitor multiple streams from one platform, thus improving productivity as I will have more time to do other important things.

Although this platform allows communication to more that one social network, one can still send private messages out to targeted audience groups through the HootSuite dashboard.
HootSuite is currently one of the only ways to cross-post to my Google+ page. It also has a link shortening icon that tracks the metrics on posted links. With this app you can also create reports and summaries for your organisation which can be helpful.

HootSuite has a mobile app that is available to check on all my accounts while travelling, therefore, saving me time and money,

No comments:

Post a Comment